Marina Dorćol

Marina Dorcol residential project in Belgrade

/ Situation

Marina Dorćol, a premium residential project in Belgrade, was entering a market where most developers still relied on Excel for inventory, generic CRM tools for leads, and manual coordination between teams. As the project scaled, the risk of errors in buyer communication and availability tracking grew with it.

/ What changed

Realpad was brought in before sales even started, allowing the team to set up processes correctly from day one rather than retrofitting a system onto a growing operation. The entire sales and post-sales process connected in one platform: inventory, reservations, contracts, payment tracking, handover, and warranty.

/ The result

The whole team works from one central system with real-time access to the same information. Less time spent on administration and coordination between tools, more time spent with buyers.

Miodrag Gazibara

The biggest change is clarity and confidence in our work. When someone invests serious money in a property, they expect a serious level of organisation — and that's exactly what we can deliver.

Miodrag Gazibara, Head of Sales, Marina Dorćol

/ More stories

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